Rural market towns provide wider structural contexts that host and shape entrepreneurship. Through ethnography, this project is investigating the way entrepreneurship occurs and entrepreneurial actors interact in market towns. It also explores how rural entrepreneurs respond to and reshape the structures around them, and subjectively encounter constraints and enablers of entrepreneurship.
The research focuses on two themes. Firstly, how family dynamics play a part in entrepreneuring and, secondly, how golf is used to manage entrepreneurial identities within rural business networks.