Overview
Hort2thefuture is a four-year, innovation action, funded by the European Union and UK Research and Innovation (UKRI).
It will create and foster the commercial uptake of relatively low-cost, reliable, scalable and environmentally-friendly growing media in horticulture. It will also develop and commercialise novel products and production systems that reduce input use in horticulture, and improve soil structure and mitigate soil compaction in horticulture.
The Newcastle team is leading the behavioural change work package. It consists of staff from Newcastle University Business School (Ana Bogdanovic, Cezara Nicoara, Matthew Gorton, Stuart Barnes) and the School of Natural and Environmental Sciences (Luca Panzone, Jeremy Phillipson, Barbara Tocco) as well as Arijit De from the University of Manchester.
In February 2025, Matthew and Jeremy travelled to Belgrade in Serbia to meet partners of the project which included a visit to Zeleni hit, a key commercial partner innovating in the production and marketing of scalable and environmentally-friendly growing media in horticulture.