28 October 2024

​Northumberland firms’ insights showcased

Business adaptation

​The way two north Northumberland firms are adapting to challenges in the rural economy have been showcased.

​Particularly Good Potatoes, at Wooler, and Seahouses’ Bamburgh Castle Inn have shared their insights for the National Innovation Centre for Rural Enterprise (NICRE).

​The new films highlight the effects of unpredictable weather on Particularly Good Potatoes and its steps to reduce carbon footprint, and staff accommodation and a car share scheme at the Bamburgh Castle Inn to mitigate the lack of affordable housing locally for employees.

​The insights videos complement NICRE’s State of Rural Enterprise findings into the impacts of rising costs, climate change, staffing and skills availability and agricultural transition, and were shown to key figures from policy, business, and community and voluntary sectors in the region.

 

Watch the Particularly Good Potatoes video Watch the Bamburgh Castle Inn video
Rebecca Maitland And Mark Robson, Particularly Good Potatoes

​NICRE director Jeremy Phillipson, Professor of Rural Development at the Centre for Rural Economy at Newcastle University, said: “These real-life experiences chime closely with our evidence into how firms are responding to an ever-changing business environment with innovative coping mechanisms and much resilience.

"They portray powerfully the state of rural enterprise, providing policymakers with a much better understanding of the ways businesses are tackling challenges head-on and how support could best be channelled.

​“At a time of great opportunity for the region with the new North East Combined Authority and Government’s emerging programme of work, we hope that these insights and our evidence will help to further recognise and unlock the potential in the rural economy. We’d like to thank both businesses for sharing their insights with us.”

The Particularly Good Potatoes film features founder Mark Robson and marketing manager Rebecca Maitland with deputy general manager Chantelle Ellis team member Emily Kilgour appearing in Bamburgh Castle Inn’s.

​They were produced for NICRE’s recent stakeholder event in the North East and are in addition to those featuring Breamish Valley Cottages, Alnwick, and Stroud Brewery, Stroud, made for its national event for stakeholders in London at the end of last year.

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