Understanding rural enterprise dynamics
Our analysis of typical enterprise policy and support highlights that most support for small and new businesses tends to focus on promoting radical innovations, using high-tech with an emphasis towards high growth and rapid scaling. On the one hand, this may be relevant to a handful of businesses in rural areas, but such policies tend not to reflect local realities particularly well. On the other hand, local funders, officials, advisors, and other intermediaries may have a better understanding of these local realities but the systematic drivers of the rural support ecosystem are not well understood.
One of seven projects funded by the National Innovation Centre for Rural Enterprise (NICRE), the primary objective of this research is to provide relevant tools to help better understand rural enterprise dynamics in their specific local area. Our project is relevant for anyone involved in supporting rural enterprises such as policymakers, local authorities and agencies, grant funders, investors, business advisors, training organisations and other local intermediary organisations.